The Georgia Museum of Art has a new interactive way to receive audience feedback. Family Day is a monthly event open free to the public. With over two hundred visitors on a typical event day, feedback is essential to Family Day's continued success. Previously, our only mode of collective feedback has been a ten question paper survey. This survey was to the point and efficient but restricted, generally, to only adult attendees. We wanted a way for the children to give us their opinions too. Beginning at the start of 2015, the 'Let's Talk' chalkboard wall has helped us to understand how to collect opinions from adults and children at Family Day events.
In January we introduced the 'Let's Talk' chalkboard wall in the classroom where art making activities take place during the Family Day focusing on an exhibition by the artist Alice Fischer. To encourage post-it and chalk responses during the first trail run of the interactive survey we did not pass out paper surveys. All information requested from participants previously on old surveys was now represented on the wall including age, likes, changes to be made, future wishes, and if the attendee is returning or new.
LET'S TALK SURVEY TRIAL 1 : - Saturday, January 17, Alice Fisher Family Day
LET'S TALK SURVEY TRIAL 1 : Saturday, January 17, Alice Fisher Family Day
Trial one of the 'Let's Talk' chalkboard wall was successful in some ways but failed to collect accurate data. The wall was interactive, regular attendees to the Georgia Museum of Art's Family Day events were excited to see a new activity. Children especially were eager to draw, add notes, and interact. However, the authenticity of the data collection was questionable. The age timeline, where visitors were asked to mark describing themselves on a series of numbers from 0-100, showed two participants were 100 years old! Yet, from observations of the crowd that day, none of the staff or volunteers met a person in this demographic. Another downfall was that we did not collect emails from participants, past paper surveys served as a means to collect ten new emails for the museum's newsletter on a typical Family Day. Overall, the wall provided a successful interactive element to influence creativity and visitor response.
LET'S TALK SURVEY TRIAL 2 : Saturday, February 14, Love & Lerda Family Day
LET'S TALK SURVEY TRIAL 2 : Saturday, February 14 Love & Lerda Family Day
LET'S TALK SURVEY TRIAL 2 : Saturday, February 14, Love & Lerda Family
During the second trial of the 'Let's Talk' chalkboard survey we created a condensed paper survey to obtain trusted feedback from the audience. On the wall we also provided more room for children and adults to add feedback, drawings, and messages of love for the Georgia Museum of Art. The combination of paper and wall responses was more effective. We were able to collect constructive responses and fun interactions! On this day we received fifteen new visitor emails as opposed to none from the first paperless survey month!
The Georgia Museum of Art's third trial proved successful. Children wrote their opinions in words and drawings throughout the course of the day's event. The wall provide a second function as a space to provide information about the next Family Day event.
LET'S TALK SURVEY TRAIL 3: Saturday, March 21, Daura Family Day
